All Of Us For None Of Us
For ten years, the Vanessa fleet – an initiative of the Transport Accident Commission – has been criss-crossing Victoria, visiting music festivals and community events to engage with young people and prove that partying and road safety can be best friends.
Vanessa was born a beautiful shade of orange, but by 2015, fashion had changed, and so too had TAC's core messaging. We wanted to create new branding for Vanessa that would update her appeal to young people, and also represent TAC's new Towards Zero vision. We want to demonstrate that, by working together, we can achieve a zero road toll.
To do this, we called on Vanessa's good-looking fan base to send us their shiniest selfies. The first to tag themselves #VanessaMyFace on Instagram were sketched by illustrator Oslo Davis (of Golden Plains fame), and became part of the new-look Vanessa fleet – literally!