Own it, don't phone it.
We all know that using your phone while driving is dangerous, but we give less thought to the hazards of walking and distraction.
In 2015, 32 pedestrians lost their lives in Victoria, with nearly 200 pedestrians killed in the past five years.
To bring attention to the dangers of pedestrian distractions, TAC is encouraging Victorians to get #TheLook at pop-up catwalks around Melbourne.
Visitors to the recent Australian Open and Fashion Festival were invited to pose on a specially designed pedestrian crossing catwalk and post their best look on Instagram.
Road safety has never been so attractive.