How do you raise a bunch of cash for a good man, running a great foundation, supporting the oft-forgotten cause of urban disadvantage? David McDonald and I chose to do it through song. A Kanye West song, specifically.
Over the months of April and May 2014, Father Bob Maguire took to the airwaves and Twitter to promote the first single from his upcoming album Father Bob Sings for a Million.
The 79-year-old Catholic priest won the news cycle over the Easter weekend, resulting in a flood of pre-orders through the crowd-funding platform Pozible. Additional song suggestions were encouraged with the hashtag #songs4bob.
The outcome: a windfall of over $70,000 for the Father Bob Maguire Foundation, and proof that Bob's got some gansta in him yet.